Thu, 07 Dec 2023


Madrid [Spain]/ Bengaluru (Karnataka) [India], September 14: UST, a leading digital transformation solutions company, has signed an agreement with Barbara to offer customers the benefits of orchestrating intelligent applications at scale across their edge infrastructure. The partnership between the two companies will leverage real-time data processing and local storage to accelerate the time to market for intelligent, cyber-secure, and decentralized applications for Industry 4.0.  

Together, UST and Barbara will be positioned to utilize data generated at the 'Edge' across thousands of IoT devices, industrial plants, and equipment machines. Currently, 90% of this data cannot be seamlessly processed in real-time, meaning that it loses value. This partnership will allow UST to offer customers access to a leading orchestration platform that is capable of seamlessly deploying, monitoring, and maintaining applications, devices, and AI at the edge at scale. AI at the edge refers to deploying artificial intelligence within an edge computing setting, where processing occurs nearer the source than at a central cloud facility or remote data center. Using AI at the edge allows for quicker decisions, reduced internet traffic, offline functionality, enhanced privacy, cost savings, and better energy efficiency. Businesses benefit from faster and more efficient operations, lower operational costs, improved customer experiences through faster responses, and competitive advantage through localized data processing with improved privacy measures.

In addition to eliminating latency in the delivery of industrial applications, keeping all this data under control in a local environment ensures regulatory and cybersecurity compliance for applications, continuity of operations in low connectivity environments, and significant bandwidth cost savings. The agreement also positions Barbara for long-term success by tackling the biggest challenges of digital transformation hand-in-hand with UST as the two companies collaborate to build a robust partner ecosystem.

"By working together, Barbara and UST will be able to accelerate the launch of projects that require the capabilities of the Edge by offering heightened security, zero latency and greater flexibility. This collaboration allows each company to play to our strengths and experience as we build bespoke digitization solutions for clients," said David Puron, Chief Executive Officer, Barbara.

"For UST, this agreement will allow us to expand our capacity to develop AI solutions while also extending reach to devices on the Edge. By collaborating with Barbara, we will be able to deploy our agile strategy for the training and deployment of AI models," said Ignacio Marrero, Head of Smart Data & AI, Spain and South America, UST.

Barbara's strategy involves the creation of a partner ecosystem that allows it to undertake turnkey value projects for industrial operators and create ecosystems with integrators, developers, and manufacturers.

UST has a history of collaboration with leading technology partners, this has long been a key strategy as the company works to deliver comprehensive digital solutions with greater customization and support capabilities.

About Barbara

Barbara is the Cybersecure Industrial Edge Platform, designed to implement automated decision making in critical industrial processes.

Its architecture, distributed in thousands of computing nodes, allows to communicate, and virtualize any element of the value chain, to subsequently operate it through Artificial Intelligence applications in real time.

Developed with cybersecurity by design, and compatible with Edge applications that optimize industrial processes and assets, it is the perfect enabler to meet the major challenges of the industry.

Press Contacts, Barbara:

Jaime Velez Cifuentes

Product Marketing Specialist



About UST

For more than 24 years, UST has worked side by side with the world's best companies to make a real impact through transformation. Powered by technology, inspired by people, and led by our purpose, we partner with our clients from design to operation. Through our nimble approach, we identify their core challenges, and craft disruptive solutions that bring their vision to life. With deep domain expertise and a future-proof philosophy, we embed innovation and agility into our clients' organizations-delivering measurable value and lasting change across industries, and around the world. Together, with over 30,000 employees in 30+ countries, we build for boundless impact-touching billions of lives in the process. Visit us at

Media Contacts, UST:

Tinu Cherian Abraham

+1 (949) 415-9857 

Merrick Laravea

+1 (949) 416-6212 

Neha Misri


Roshni Das K

+91 7736795557

Media Contacts, U.S.:




Media Contacts, U.K.:

FTI Consulting


(Disclaimer: The above press release has been provided by PRNewswire. ANI will not be responsible in any way for the content of the same)

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