Cricket South Africa (CSA) have officially launched the 'Black Day' ODI, which will see the Proteas women don black in support of the fight against gender-based violence (GBV).
This comes after President Cyril Ramaphosa's call to act against the scourge of violence against women and children in this country.
The cause-driven 'Black Day' ODI game is set for Saturday, 23 January at Kingsmead and will see the 'Women in Black' Momentum Proteas take on Pakistan women in the second ODI.
The 'Black Day' ODI will be the very first for the Proteas women as the team is eager for the campaign to be the catalyst in the fight against GBV in South Africa.
CSA has collaborated with various roleplaying social activists and stakeholders in driving this initiative. This includes the team sponsor Momentum, women's rights organisation People Opposing Women Abuse (POWA), Netball South Africa and Banyana Banyana as well as programs that deal with GBV.
This collaboration and collective effort are geared towards amplifying the message that GBV has got no place in South Africa.
"The Black Day ODI is one event in our calendar that will allow us as a federation and the Proteas players to become servants of the community," says CSA Acting Chief Executive Pholetsi Moseki.
"This is an opportunity for us to raise awareness and encourage our society to be intolerant of all forms of violence against women and girls. The Black Day ODI is an opportune platform to galvanise, educate, mobilise, create awareness, and agitate towards the eradication of GBV."
CSA have issued an invitation to the South African public to rally behind the Proteas women by wearing black on match day - 23 January - and using #EndGBV on social media platforms to create awareness around GBV.
"It is a great honour to be hosting the inaugural Black Day match at the Kingsmead Cricket Stadium," says KZN Cricket Union CEO, Heinrich Strydom.
"We are passionate about women empowerment and creating a safe and accommodating environment for all women to flourish. The KZN Cricket Union stands firmly alongside Cricket South Africa in this stance to end Gender-Based Violence and we hope that this initiative will play a big part in achieving exactly that."
POWA CEO Mary Makgaba said: "A nation which undermines the rule of law and does not protect women and children from acts of domestic violence, sexual violence, emotional violence, financial violence, physical violence and femicide is not a winning nation. Therefore, we call upon all sectors, sports, government, corporate, business, churches, associations, civil society organisations and all citizens to take part in creating awareness to end gender-based violence and femicide (GBVF) immediately."
- Cricket South Africa